I can’t stand seeing someone like this kid Anderson, that is a football phenomenon suffering this kind of atrocities, even worse when the interview is made by his own club TV channel. Why Manchester United allowed this interview? Why not send this kid first to a language school, to learn how to speak a basic english without stupidity, and then bring him to an interview? Why the journalist, payed by the club, continued this interview without asking for a translator?

This are simple questions that no one can answer in the Football World! But are they aware of the huge negative image that this kind of situations bring to a brand?

Although this isn’t just a Football problem, this is a very common problem in the Entrepreneurial World also. Where the Egomania from some managers and the seek of spotlight make people full of themselves with journalists taking advantage of it (they are just doing they’re jobs!), putting in risk not only the spoke people image as also the company brand in bad shape.

What do I suggest? Simple things:

1. Don’t speak if you don’t know how to structure grammatic a sentence – First take some language classes (they aren’t so expensive!);
2. Don’t speak when you don’t have any sense of the subject that you’re asked to speak about – Do some research about the issues and if you’re in a interview please ask if you can send later more information and your opinion about it;
3. Don’t speak if you’re afraid of cameras or journalists – First try to have some Media Training, then practice in front of a mirror and then ask you’re public relations manager to schedule an interview;
4. Have good sense in the way you dress, speak and socialize with the journalist – Be polite and you’ll have journalists politeness. If not they will take off your skin!

Well I don’t want to talk about politics, i just want to talk about Leather Creations, that understood that sarcastic advertising could be one of the most strongest tools to survive to the economic crisis. Based on the theme of Senate Seat this company created a simple, strong, accurate and hilarious adverting to sell couches. Look it for yourself.

What if everything around you is perfect? What if you have an amazing family? What if you can achieve all of your dreams? Now think if you couldn’t do it?

What if you needed help to give a step, or to reach a glass of water?

Sometimes these are minor things we don’t think about it and we’re always running from one side to another without doing a thing. Starbucks launched an excellent Social Responsibility Campaign. This is what we should do, not only think the big organizations should d our job, but we also do it. They are just asking for 5 hours of our lifes to help others.

So what do you’ll do?

–

Tom Hardy, one of the world’s most recognized independent design strategists, has introduced VVF(SM) the latest version of Verbal-Visual Framework(SM), a powerful, proven, reliable and relevant research tool that accurately informs and directs brand-design decision-making.

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VVF(SM) provides dynamic modeling that clearly defines personality. The process clarifies and visualizes how brand attribute meaning is perceived and powerfully transformed through specific multi-dimensional associations, such as shape, color, image, composition and sound. Results focus creativity to ensure more effective messaging and expression across products, services, packaging, retail, websites, advertising and other communications.

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In closing, Mr. Hardy states, “VVF(SM) methodology can accurately predict customer choices, reduce risk and visualize brand-design context in a simple, yet compelling and strategic manner.”

Tom Hardy website: http://verbal-visual.com

Allow me to disagree with everyone, and please people, stop doing things you aren’t enable to do because it needs knowledge to do so!

Don’t believe me, just see these interesting sentences on the front boards of some churches and take your own conclusion:

• Don’t let worry kill you — let the church help.
• Thursday night – Potluck supper. Prayer and medication to follow.
• There are some questions that can’t be answered by Google.
• Remember in prayer the many who are sick of our church and community.
• For those of you who have children and don’t know it, we have a nursery downstairs.
• The rosebud on the alter this morning is to announce the birth of David Alan Belzer, the sin of Rev. and Mrs. Julius Belzer.
• This afternoon there will be a meeting in the South and North ends of the church. Children will be baptized at both ends.
• Tuesday at 4:00 PM there will be an ice cream social. All ladies giving milk will please come early.
• Wednesday the ladies liturgy will meet. Mrs. Johnson will sing “Put me in my little bed” accompanied by the pastor.
• Thursday at 5:00 PM there will be a meeting of the Little Mothers Club. All ladies wishing to be “Little Mothers” will meet with the Pastor in his study.
• This being Easter Sunday, we will ask Mrs. Lewis to come foreward and lay an egg on the alter.
• The service will close with “Little Drops of Water.” One of the ladies will start quietly and the rest of the congregation will join in.
• Next Sunday a special collection will be taken to defray the cost of the new carpet. All those wishing to do something on the new carpet will come foreward and do so.
• The ladies of the church have cast off clothing of every kind. They can be seen in the church basement Saturday.
• A bean supper will be held on Tuesday evening in the church hall. Music will follow.
• At the evening service tonight, the sermon topic will be “What is Hell?” Come early and listen to our choir practice.

But more problematic than these ones, are those who really are marketing experts and try to use anti-marketing strategies at church, like this:

Note: All these sentences and picture are a copy from “FunBlog – Funny jokes, pictures & videos“

When your target is a particular segment or niche, everything goes around and you need to create and define a correct and effective communication strategy. Metrosexuals is one of those niches very difficult to get in touch with, because they’re hype! They know and are aware of what is good and In!

How to communicate with this target in a catchy way?

Metrosexualo.com did right! This is a website that took one of the biggest issues to a metrosexual, TIME! It takes time to be metrosexual, to be in shape, to dress correctly, to know everything, so why don’t help a metrosexual find the best clothes by an online catalog with everything is hype and in a delightfull and fancy way?

In this site when you try to find something to wear, first you are inveited to get in a story board where you see that piece in various situations and its technical description and value.

Look and see for yourself: www.metrosexualo.com (They aren’t american they are canadian!)

We need to be very confident that they pattern behaviours it will be the most effective and not offensive to the Brand itself. When we try to use starlets or public figures we want to bring or reinforce the character of our brand, so that’s why is so sensitive to choose and use a famous person as our spokeperson or as brand face.

In this post I show you an advertising that is the a excelent example of what and how famous people can be effective in help a message reach its goal. This is the web and TV advertising campaign used by US Federal government to incite people to registrate and vote in the 2008 Presidential elections. It’s a provocative, relaxed, funny and anti-marketing strategy that reaaly worked.

In my point of view famous people should beused to promote causes, not commercial brands, but that is my opinion and it only concerns to myself.

I’m addicted to a soda namely known by Coca-Cola. Please don’t tell me you don’t have Coke but you have Pepsi, because that thing doesn’t work with me. You can’t say the Pepsi formula is similar to Coke, but I doubt it!

You want to know why? Ok. Coke has a different formula from the other soda brands, because it people ask Coke and not other drink!

When I drink a Coke I refresh not only my thirst has also create an experience of youth, irreverence, creativity and freshness.

That’s why I’m a Coca-Cola addicted, I like red, I like Soda, I like Coca-Cola!